Binance Celebrates Bitcoin Pizza Day With Record Breaking $5 Million BTC Giveaway

By: bitcoin ethereum news|2025/05/16 01:15:05

In a celebration of the iconic stories in cryptocurrency history, Binance has launched a global campaign to mark the 15th anniversary of Bitcoin Pizza Day. The exchange is rolling out a $5 million BTC giveaway which is the largest ever launched by a centralized exchange. It is along with a global series of events, online contests, and a special livestream on May 22, 2025. The initiative commemorates the day in 2010 when Laszlo Hanyecz spent 10,000 BTC on two pizzas, proving that Bitcoin could be used as real-world currency too. At the time, the transaction was worth about $40. Today, it symbolizes the birth of Bitcoin as a usable medium of exchange. It marks the starting point of the crypto revolution. Biggest BTC Referral Giveaway in History Running from May 15 to May 28, Binance’s Pizza Day campaign centers around a limited-time referral program where users can earn BTC rewards by inviting others to join the platform. Each successful referral pair is the referrer and their invitee who can unlock a “Pizza Box” worth up to $20 in BTC, with the potential to earn up to $40 per pair. Top-performing referrers could do in up to $5,000 in BTC token vouchers. The total rewards pool of $5 million in BTC makes Binance’s most generous referral promotion to date, a reflection of both the platform’s scale and its desire to engage a new wave of crypto-curious users. Rachel Conlan, Chief Marketing Officer at Binance, said, “From two pizzas to a global financial movement, crypto’s journey has been nothing short of extraordinary — and our community has been the driving force behind it. This year, we’re marking Bitcoin Pizza Day with the biggest BTC referral giveaway in history — $5 million worth — alongside over 26 local meetups and social activations. It’s our way of honoring how far we’ve come while inviting millions more into the crypto world.” Pizza, Parties, and Crypto Education Across the Globe Binance’s celebration isn’t limited to the digital space. The company is hosting events with the theme “Bitcoin Pizza Day” in cities around the world. The goal is to blend fun with education to build stronger local crypto communities. These include pizza trucks rolling into cities like Almaty, Kazakhstan and Johannesburg, South Africa. They offer free slices and Binance-branded swag. In-person meetups are also scheduled for Dubai, Bordeaux, Buenos Aires and other cities across Asia, Europe, South America, and Africa. Attendees can expect crypto workshops, community challenges, and giveaways. By combining real-world events with digital outreach, Binance is aiming to keep the spirit of Bitcoin Pizza Day alive while onboarding new users in a fun, interactive way. Digital Celebrations and a Livestream to Mark the Big Day Binance is also leaning into its online presence, launching several community-driven social media and messaging platform initiatives. These include a global contest where users can share the story of their first crypto transaction, and gamified challenges hosted across Telegram, Discord, and WhatsApp. On Binance Square, the platform’s dedicated content and social hub users will be encouraged to participate in a Level Up campaign and join the #BinancePizza posting challenge. Through the new Trade Sharing tool, participants can showcase their verified crypto trades and win a share of a $6,000 BNB prize pool. The campaign culminates on May 22 with a livestream hosted by Binance leaders, who will reflect on the significance of Pizza Day, the rise of Bitcoin, and what the future holds for crypto. The event will connect users around the globe who share celebrations for how far the industry has come and where it’s going next. Honoring the Past, Building the Future The celebration of Bitcoin Pizza Day is more than nostalgia, it’s a strategic move to spark interest and excitement among new users while rewarding the loyal Binance community. What started with a pizza purchase in 2010 has grown into a global financial movement, and Binance is using this anniversary to spotlight just how transformative Bitcoin and the broader crypto space have become. With a mix of generosity, education, and global engagement, the campaign reinforces Binance’s position at the forefront of crypto adoption and innovation. Whether you’re a seasoned Bitcoin holder or just dipping your toes into the crypto world, Binance’s $5 million Pizza Day campaign offers a reason to celebrate and maybe earn a slice of history. Mushumir Butt is a seasoned crypto journalist with over three years of experience reporting on the world of blockchain and cryptocurrency. At Blockchain Reporter, he delivers insightful news, in‐depth project reviews, and precise price analysis and predictions. With a strong background in SEO and digital marketing, Mushumir excels at breaking down complex trends into clear, accessible content, ensuring readers stay ahead in the fast‐paced crypto space. Source: https://blockchainreporter.net/binance-celebrates-bitcoin-pizza-day-with-record-breaking-5-million-btc-giveaway/

On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.

2025 Full-Year Financial Highlights

Revenue: Expected to be between $39 million and $41 million, reaching a new company high.

Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.

Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.

Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.

Core Consumer Food Business Performance

In 2025, DDC's core consumer food business maintained strong operational performance.

The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.

In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.

Bitcoin Reserve Update

In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.

As of December 31, 2025: The company holds 1,183 BTC.

As of February 28, 2026: Holdings increased to 2,118 BTC

Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC

DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."

Adjusted EBITDA Definition
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation

About DDC Enterprise Limited

DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.

The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.

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DDC Enterprise Limited Announces 2025 Unaudited Preliminary Financial Performance: Record Revenue Achieved, Bitcoin Treasury Grows to 2183 Coins