Binance Launches $5M BTC Giveaway to Celebrate 15th Bitcoin Pizza Day

By: bitcoin ethereum news|2025/05/16 01:15:05
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The campaign honors the now-famous May 22, 2010, event when Laszlo Hanyecz made history by using 10,000 Bitcoin, or about $40 at the time, to purchase two pizzas. The promotion, which runs from May 15 to May 28, 2025, asks users to utilize a limited-time activity referral link to recommend friends to Binance. Binance, the global blockchain ecosystem that powers the biggest cryptocurrency exchange in the world in terms of trading volume and users, has launched a global campaign with a $5 million BTC rewards pool to commemorate the 15th anniversary of Bitcoin Pizza Day. This is the biggest Bitcoin giveaway ever organized by a centralized exchange (CEX). The campaign honors the now-famous May 22, 2010, event when Laszlo Hanyecz made history by using 10,000 Bitcoin, or about $40 at the time, to purchase two pizzas. This minor transaction demonstrated that Bitcoin could be used as real-world money. The promotion, which runs from May 15 to May 28, 2025, asks users to utilize a limited-time activity referral link to recommend friends to Binance. Moreover, Binance chose Bitcoin as the reward currency and set a $40 maximum for each referrer-referral pair in order to keep the celebration grounded in the history of cryptocurrency. Top-performing referrers may get up to $5,000 in BTC token vouchers, and both the invitee and the referrer can unlock a Pizza Box incentive worth up to $20 in BTC. This initiative is Binance’s largest attempt to reward and onboard the next generation of cryptocurrency users, with a total of $5 million in BTC pizza rewards. Binance is planning community activities with a Pizza Day theme in cities around Asia, Europe, South America, and Africa to carry the excitement beyond the campaign. Activities will include in-person meetings in places including Dubai (UAE), Bordeaux (France), Buenos Aires (Argentina), and others, as well as the deployment of branded pizza trucks in Almaty (Kazakhstan) and Johannesburg (South Africa). In addition to providing free pizza and the opportunity to win Binance-branded merchandise and other prizes, these events will combine education, interaction, and community development. To engage consumers across digital channels, Binance is simultaneously implementing a variety of online and social channel initiatives. These include gamified community challenges on Telegram, Discord, and WhatsApp, as well as a worldwide social media competition asking people to submit their first cryptocurrency transaction tales. A Level Up campaign for new users and a #BinancePizza posting challenge for all users will be held on Binance Square to commemorate Pizza Day. Participants may utilize the new Trade Sharing feature to submit verified cryptocurrency transactions they’ve completed and win prizes from a $6,000 BNB prize pool. The leaders of Binance will join the worldwide community for a unique livestream on May 22nd, Bitcoin Pizza Day, to discuss the cultural importance of Pizza Day, the future of cryptocurrency, and the progress of Bitcoin. Rachel Conlan, Chief Marketing Officer at Binance stated: “From two pizzas to a global financial movement, crypto’s journey has been nothing short of extraordinary — and our community has been the driving force behind it. This year, we’re marking Bitcoin Pizza Day with the biggest BTC referral giveaway in history — $5 million worth — alongside over 26 local meetups and social activations. It’s our way of honoring how far we’ve come while inviting millions more into the crypto world.” Go to the official campaign page to take part in the referral promotion. *This claim is based on a review of publicly available information, including official websites and announcements from other leading centralized exchanges (CEXs). Source: https://thenewscrypto.com/binance-launches-5m-btc-giveaway-to-celebrate-15th-bitcoin-pizza-day/

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DDC Enterprise Limited Announces 2025 Unaudited Preliminary Financial Performance: Record Revenue Achieved, Bitcoin Treasury Grows to 2183 Coins

On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.


2025 Full-Year Financial Highlights


Revenue: Expected to be between $39 million and $41 million, reaching a new company high.


Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.


Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.


Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.


Core Consumer Food Business Performance


In 2025, DDC's core consumer food business maintained strong operational performance.


The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.


In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.


Bitcoin Reserve Update


In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.


As of December 31, 2025: The company holds 1,183 BTC.


As of February 28, 2026: Holdings increased to 2,118 BTC


Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC


DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."


Adjusted EBITDA Definition
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation


About DDC Enterprise Limited


DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.


The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.


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