- Buy Crypto
- Markets
Futures- Spot
- Copy Trade
- Earn
- More
Coinbase sponsors Riot Games’ League of Legends, Valorant esports
By: cryptosheadlines|2025/05/07 03:15:01
0
Share
Airdrop Is Live CaryptosHeadlines Media Has Launched Its Native Token CHT. Airdrop Is Live For Everyone, Claim Instant 5000 CHT Tokens Worth Of $50 USDT. Join the Airdrop at the official website, CryptosHeadlinesToken.com This is a segment from The Drop newsletter. To read full editions, subscribe.Coinbase is now sponsoring Riot Games for the studio’s League of Legends and Valorant Esports global gaming events.The deal officially starts next month with two esports events in Canada. The first is the Valorant Masters event in Toronto June 7. Coinbase will also be part of the MSI 2025 esports tournament in Vancouver that runs June 27 until July 12.David Mulhall, Riot Games’ global head of esports partnerships and business development, called Coinbase a “perfect addition” to its list of brand partners and said the crypto firm can bring “engagement touchpoints and features that our global esports community appreciates.”Crypto, however, remains a polarizing and controversial topic among gamers, including League of Legends fans. Some gamers like it and some are open to it, while others absolutely despise it, as we’ve seen time and time again when non-crypto video games toy with the idea of crypto integrations or add NFTs to their titles.Coinbase is planning event activations, promotions, awards and other perks in the Riot deal, but the financial terms have not been disclosed. We do know that both parties are heavy hitters in their respective industries: Coinbase made $6.6 billion in revenue last year, while Riot made over $376 million in 2024.Coinbase has sponsored the NBA since 2021. The US exchange also sponsored esports organization Team Liquid (which itself struck a deal with Sui).Other crypto firms have sponsored sports or esports, like Kraken with Williams Racing. Bybit struck a deal with the Brazilian esports organization Made in Brazil (MIBR) in 2022, and Crypto.com signed a five-year partnership with Fnatic in a $15 million deal in 2021, to name a few. But some deals have seen much bigger numbers. FTX struck a $210 million deal with the esports org TSM, but that fell apart in 2022 when the exchange collapsed.The esports industry more broadly has struggled in recent years, spurring an increasing reliance on brand sponsorships and corporate investment to generate revenue.Get the news in your inbox. Explore Blockworks newsletters:Source link
You may also like
Pantera Capital Partner: The Financial Trajectory of AI Agents
AI agents will move towards fully autonomous commerce, and blockchain is the only digital-native financial track that meets its needs for identity, micropayments, and trustless execution.
In the next 5 years, Vitalik will scale Ethereum like this
Short-Term vs Long-Term, Execution, Data vs State
Sam Altman and the End of the World Capitalism
The real danger is never AI itself, but those who believe they have the right to define the human destiny.
Wall Street Rings Inflation Alarm Bells Amid Iran Tensions, What Does It Mean for Cryptocurrency?
Interest rates have remained stubbornly high, posing a challenge to the cryptocurrency bull case.
Qwen Open Source Model Enters Mobile, Nasdaq Tests Water Prediction Market, What's the Overseas Crypto Community Talking About Today?
What Was the Hottest Topic Among Expats in the Last 24 Hours?
MegaETH Co-founder: 48 Hours After Escaping Dubai, I Reassess the Entire Crypto Scene
The global environment is not favorable to us, but in the long run, it may be favorable to us.
Morning Report | Strategy increased its holdings by 3,015 bitcoins last week; BitMine increased its holdings by 50,928 ETH last week; Vitalik elaborated on the Ethereum execution layer roadmap
March 2 Market Key Events Overview
Why is it said that there are structural opportunities in encrypted AI?
When centralized AI falls into the dilemma of regulation and trust, Crypto + AI will become a structural escape route for safeguarding data and sovereignty in a multipolar world.
Make Probability an Asset: A Forward-Looking Perspective on Predictive Market Agents
The predictive market agents are expected to present early prototypes in early 2026, likely becoming an emerging product form in the field of agents in the following year.
Consumer application issues
The truly outstanding applications will not ask people to "use cryptocurrency," but will provide practical and better solutions to the problems that people already face.
Arthur Hayes: The flames of war in the Middle East rise, Bitcoin is bullish
War is often accompanied by monetary easing, which may also become an important backdrop for driving up risk assets like Bitcoin.
Legendary investor Naval: In the AI era, traditional software engineers have no value?
You can always find a perfect niche that fits you and become a leader in that field.
More absurd than knowing about the war in advance is knowing in advance about the assassination of Soleimani
The temptation of a million dollars cannot be stopped by the calamity of prison.
Key Market Insights on March 2nd, how much did you miss?
1. On-chain Funds: $96.8M Inflow to Base This Week; $234.9M Outflow from Arbitrum
2. Largest Price Swings: $SYND, $TCY
3. Top News: Anthropic Tops Global AI Product Ranking after Pentagon Rejection, Celebrities Boycott Its Competitor OpenAI
How to systematically track high-performing addresses on Polymarket?
Why can everyone see the data but not catch the "Whale Wallet"?
From Stanford Lab to Silicon Valley Streets: How OpenMind is Solving the "Last Mile" Problem of the Machine Economy?
The robotics industry is also facing issues similar to the "shanzhai era": fragmented systems, closed ecosystems, and lack of interoperability.
PlanX: Reconstructing On-Chain Execution with AI, Moving Towards a New Paradigm
Reconstructing on-chain execution with AI, moving towards a new paradigm of decentralized finance.
US Judge Allows Binance Unregistered Token Lawsuit to Advance
Key Takeaways: A federal judge in Manhattan dismissed Binance’s petition to resolve a securities lawsuit through private arbitration,…
Pantera Capital Partner: The Financial Trajectory of AI Agents
AI agents will move towards fully autonomous commerce, and blockchain is the only digital-native financial track that meets its needs for identity, micropayments, and trustless execution.
In the next 5 years, Vitalik will scale Ethereum like this
Short-Term vs Long-Term, Execution, Data vs State
Sam Altman and the End of the World Capitalism
The real danger is never AI itself, but those who believe they have the right to define the human destiny.
Wall Street Rings Inflation Alarm Bells Amid Iran Tensions, What Does It Mean for Cryptocurrency?
Interest rates have remained stubbornly high, posing a challenge to the cryptocurrency bull case.
Qwen Open Source Model Enters Mobile, Nasdaq Tests Water Prediction Market, What's the Overseas Crypto Community Talking About Today?
What Was the Hottest Topic Among Expats in the Last 24 Hours?
MegaETH Co-founder: 48 Hours After Escaping Dubai, I Reassess the Entire Crypto Scene
The global environment is not favorable to us, but in the long run, it may be favorable to us.
App