Steak ‘N Shake to accept Bitcoin payments after BTC broke through $100k

By: bitcoin ethereum news|2025/05/09 16:45:02

Steak ‘N Shake has declared that all its outlets nationwide will start accepting Bitcoin payments starting from May 16 as part of shift towards cryptocurrency. In a recent post, the American fast-food chain announced that it will provide its more than 100 million customers with the option to pay for “original steakburgers and homemade milkshakes” in BTC (BTC). Steak ‘n Shake had been hinting at opening BTC payments to the wider public since March this year. “Steak n Shake accepting Bitcoin payments at all locations starting May 16, making the cryptocurrency available to our more than 100 million customers,” said Steak ‘N Shake on its official account. The post seemed to hint that the restaurant franchise may be looking at accept other forms of cryptocurrency in the future, as it ended the announcement with a cryptic note: “The movement is just beginning....” As of March 2025, the company has approximately 393 restaurants located throughout the U.S., according to data from ScrapeHero. Around 20% of its branches are situated in Florida, with 79 locations in total. Starting May 16, all Steak ‘N Shake outlets in America will be able to accept Bitcoin payments. Just a day prior, Bitcoin broke through the $100k threshold, marking the first time it reached six figures since February 2025. At press time, the largest cryptocurrency by market cap has gone up by 4.16%. BTC is currently trading hands at $103,017. Hinting at Bitcoin payment options Steak ‘N Shake first brought up the possibility of facilitating BTC payments on March 8, when it asked its followers whether the restaurant should start accepting BTC. The question drew engagement from major industry figures including, former Twitter CEO Jack Dorsey, who replied with a simple “yes.” Later on March 13, the account posted an intergalactic spaceship delivering beef tallow on Mars with a giant Bitcoin logo attached to its side. Before Steak ‘N Shake, there have been a number of popular fast-food chain outlets that have leaned towards cryptocurrency payments in the U.S. One of them is the Mexican fast-food chain Chipotle which partnered with digital payment provider Flexa in 2022 to accept crypto payments. Since then, nearly 3,000 Chipotle restaurants across the United States have accepted payments in 98 different crypto assets from customers. The sandwich shop Subway actually trialed accepting Bitcoin and other cryptocurrencies early on in 2013, but only in certain franchises. Source: https://crypto.news/steak-n-shake-to-accept-bitcoin-payments-this-month/

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BeatSwap's approach is more integrated, integrating multiple core modules into the same system, including:

· IP authentication and on-chain registration

· Authorization-based revenue sharing mechanism

· User-engagement-driven incentive system

· Transaction and liquidity infrastructure

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Expanding from Web3 to a broader market: Restructuring the music industry's supply-demand structure

BeatSwap is not limited to existing crypto users but is attempting to take the global music industry as a starting point, actively creating new market demand. Its core strategies include:

Exploring and incubating music creators (Artist discovery)

Building a fan community

Igniting IP-centric content consumption demand

The current global music industry is valued at around $260 billion, with over 2 billion digital music users. This means that the potential market corresponding to the tokenization and financialization of IP far exceeds the traditional crypto user base.

In this context, BeatSwap positions itself at the intersection of "real-world content demand" and "on-chain infrastructure," attempting to bridge the structural gap between content production and financial flow.

"Space" to Launch in Q2 2026: Building the Core of SocialFi

BeatSwap's upcoming core product "Space" is scheduled to launch in the second quarter of 2026. This product is defined as the SocialFi layer in the ecosystem, aiming to directly connect creators with users and achieve deep integration with other platform modules.

Key designs include:

A fan-centric interactive mechanism

Exposure and distribution logic based on $BTX staking

User paths connected to DeFi and liquidity structures

Thus, a complete user behavior loop is formed within the platform: Discovery → Participation → Consumption → Rewards → Trading

$BTX Token Mechanism: Evolving from an Incentive Tool to a Value Carrier

$BTX is designed to be a core utility asset within the ecosystem, rather than just a simple incentive token, with its value directly tied to platform activity and IP use cases.

Main features include:

· Yield distribution based on on-chain authorized actions

· Value reflection based on IP usage and user engagement dynamics

· Support for staking and DeFi participation mechanisms

· Value growth driven by ecosystem expansion

With the increased frequency of IP use, the utility and value support of $BTX will enhance simultaneously, helping alleviate the "disconnect between value and utility" issue present in traditional Web3 token models to some extent.

Accelerating Global Exchange Layout: Enhancing Liquidity and Accessibility

Currently, $BTX has been listed on several mainstream exchanges, including:

Binance Alpha

Gate

MEXC

OKX Boost

As the launch of "Space" approaches, BeatSwap is actively pursuing more exchange listings to further enhance liquidity and global accessibility, laying a foundation for future market expansion.

Beyond Web3: Aiming for a Larger-Scale Integration of Content and Finance Markets

BeatSwap's goal is no longer limited to the traditional Web3 narrative but aims to target over 2 billion digital music users and a trillion KRW-scale content market.

By integrating content creators, users, capital, and liquidity into a blockchain framework centered around IP rights, BeatSwap is striving to build a next-generation infrastructure focused on "IP tokenization."

Conclusion

BeatSwap integrates IP authentication, authorization distribution, incentive mechanism, transaction system, and market construction to establish a unified structure that bridges the full lifecycle path of IP rights.

With the launch of the Q2 2026 "Space," the project is expected to become a key infrastructure connecting content and finance in the IP-RWA (Real World Assets) track.

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